Designing coherent systems across complex product ecosystems.
I'm a platform and product designer with over a decade in data-heavy systems: programmatic advertising, marketplace recommendations, and monetization at scale. I work from strategy through execution, turning tangled, multi-team problems into products people can actually use.
Work spanning products, platforms, and systems.
Understanding human–AI collaboration through conversational data
Most AI products are optimized around discrete tasks. Mirror examines sustained conversational use to understand how memory, context, reflection, and decision-making create value over time.
Turning the item card into a scalable product capability
The item card was one of eBay's most widely used shared interfaces, supporting recommendations, search, advertising, and other buyer experiences. I helped shape a flexible framework that balanced consistency across the marketplace with the needs of different products and teams.
Building a coherent recommendations ecosystem
Recommendations across the buyer journey had evolved independently, creating inconsistency for customers and fragmentation across teams. I helped define a shared product direction connecting customer relevance, experimentation, and commercial goals.
How I work through complexity.
Find the system behind the interface
A difficult product problem is rarely confined to one screen. I look at the customer experience alongside the technical architecture, business model, and organizational incentives shaping it.
Connect customer and business value
I use research, behavioral data, experimentation, and commercial context to identify where customer needs and business goals reinforce one another—and where they conflict.
Create direction across teams
I help teams move from fragmented efforts toward shared principles, clearer decisions, and scalable product capabilities.
Let's work on consequential problems together.
Open to senior and principal roles focused on complex platforms, shared capabilities, and AI-enabled products with meaningful scale and impact. Also available for select contract and consulting engagements, New York-based or hybrid.