02Private case study
Recommendations ecosystem
Company
eBay
Role
Lead designer for recommendations
Timeframe
2020–2022
Recommendations had evolved independently across the buyer journey, creating inconsistency across surfaces and teams. I helped establish a shared product direction connecting relevance, interaction patterns, experimentation, conversion, and monetization.
Product strategyExperience coherenceExperimentationMonetization
The full case study is private.
eBay case studies include proprietary product, experimentation, and organizational material. Unlock private work to read the full write-up — scope, ecosystem context, decisions, outcomes, and reflection.