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03Private case study

Shared item-card capability

Company
eBay
Project name
Shared item-card capability
Role
Lead product designer
Timeframe
2020–2022

The item card was a shared interface used across recommendations, search, advertising, and merchandising — different teams needed different logic, and fragmentation created inconsistency and duplication. I helped shape a flexible framework connecting the item card, shared foundations, APIs, governance, and adoption across the organization.

Platform strategyShared capabilitiesGovernanceAdoption
Shared commerce platform — one component, many surfacesSHARED APIS · GOVERNANCEITEM CARD · SHARED CORE01Recommendations02Search03Advertising04Merchandising05Notifications06Marketing

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